African Creatives Forging Cross-Cultural Partnerships for Empowerment

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Ayéya, in collaboration with La Gallery Accra, proudly hosted a transformative breakfast event on Sunday 4th February 2024. The gathering served as a platform to foster cross-cultural partnerships in both Africa & and the US and drive impactful initiatives in West Africa.

The event, held at La Gallery Accra, brought together stakeholders from various sectors, including a visiting delegation from Whole Foods Market, alongside esteemed participants from creative industries, diplomatic missions, government, and media. The attendees discussed their shared objectives of economic empowerment, building global partnerships and promoting sustainable practices in the realms of art, design, and ethical commerce.

During the course of the event, a series of critical Memoranda of Understanding (MOUs) were signed by senior stakeholders from key parties, symbolizing Ayéya’s commitment to supporting fair trade practices and community projects in West Africa. 

The first MOU solidified Ayéya’s partnership with Global Alliance for Community Empowerment (GACE), emphasizing a shared vision for community development and gender empowerment. The second MOU established a collaboration between Ayéya and the Domestic Violence and Victims Support Unit (DOVVSU) of the Ghana Police Service, highlighting efforts to address domestic violence and support victims in the region.

The final MOU marked the beginning of a partnership between Ayeya and La Gallery, the LAGA Foundation, representing a strategic blend of creativity, social responsibility, and innovation, thus, promising positive transformations in the West African community. 

The event underscored Ayéya’s dedication to fostering sustainable development and creating positive social impact in West Africa. Moving forward, Ayéya remains steadfast in its mission to empower communities and promote fair trade practices across the region. Olowo-n’djo Tchala, the founder of AYEYA, added that “This gathering is an evidence that through collective actions, our communities shall achieve cultural and economic independence.” 

About Ayeya 

Ayéya, “life in balance,” empowers women in West African communities through ethically crafted goods. The brand sources locally, preserves culture, and ensures fair wages and healthcare for artisans. Committed to breaking cycles of injustice, 10% of sales support community projects via the non-profit GACE, focusing on water access and gender equality.

About La Gallery Accra

La Gallery Accra, driven by a profound appreciation for the rich cultural tapestry of West Africa, stands as a vibrant nexus of art, design, and indigenous creativity. Rooted in the fusion of local materials, it aspires to showcase design as a practical solution for the region’s communities. With a commitment to bridging the historical and contemporary, La Gallery assumes a pivotal role in curating outstanding local and international designs. Collaborating with institutions and museums across the continent, it endeavours to create a dynamic space that stimulates a responsive community, pushing the boundaries of design in West Africa and beyond.

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